Interesting trendspotting article in The Guardian based on James Harkin’s book Big Ideas: The Essential Guide to the Latest Thinking which will be published next February. The article predicts that next year will be the year of social networking for grown-ups and backs the point up with some interesting data:
“According to data recently released by […]
I see Wikiscanner continues to catch out un-suspecting communications professionals who can’t stop their tinkering on Wikipedia. The BBC joins the list of those named and shamed.But this doesn’t mean you should write off Wikis altogether. Ben Elowitz, CEO of Wetpaint, makes some good points on how to avoid the pitfalls and make the most […]
Just before I went on holiday (which explains the lack of activity on this blog) I gave a talk at Internet Marketing Materclass organised by Fresh Business Thinking which is a great organisation that provides a wealth of business advice and networking opportunities particularly for small and medium sized businesses.Organiser John Straw, CEO of Disrupted […]
I was reading a really interesting article on the nuances of the English language in The Daily Telegraph by Adrian Furnham, Professor of Psychology at University College London last Saturday. It made me think of how difficult it is for our overseas offices dealing with us ‘forked tongued Brits’ in their second (or sometimes third) […]
Tamar Weinberg makes a good point about investing time in getting to know the online communities that you are trying to reach.It’s not possible to go this deep with everyone so the secret is to prioritize your audiences, rank the influencers and then build a scaleable PR programme based on this customer insight. At GCI […]
Hotel chain Travelodge is offering up to £150,000 to anyone who can suggest a valid site for a new branch.
Travelodge, which plans to open 500 new hotels in Britain by 2020, said it would pay £500 for each bedroom created on site up to a maximum limit of £150,000. Its property director Paul […]
Yahoo has started to invite people to test out Mash- its new approach to online profiling.
Will Aldrich, who heads up the Mash team, explains how it has a lot in common with existing sites but with a few twists:
1. You can make starter profiles for your friends. Think: “first round’s on me.”
2. You can […]
It’s worth having a look at this White Paper that explores how companies can use social networks to their advantage. It’s evangelical but has some great rules and some well researched cases to back up the key points.
There are still some PR firms out there that haven’t grasped the need for transparency when partcipating in social media activities on behalf of their clients.
I noticed that The Center for Media and Democracy has set up a study to track any attempts to ’spin Wikipedia’ - an additional deterrent should it be needed!