Eight-hundred and twenty-five billion dollars ... (Place your right pinky finger to the side of your lip when you say that.) Lay 825 billion one-dollar bills end-to-end and they would stretch to the moon and back … and to the moon again … and halfway back. Forget black holes, these babies are green, complements of the U.S. Treasury.
As the old saying goes, “Rock ‘n’ Roll will save you.” In a somewhat commoditized market such as flash memory, it’s important to stand out from the crowd and build programs that drive brand loyalty based on human emotions – to connect a company’s branded products to a positive consumer experience.
President Obama’s announcement yesterday is the clearest indication yet that climate change will have more influence than ever before on national and international public policy in 2009. There was speculation, much of it around the European Summit in December, that tackling global warming would have to take a back seat to pulling the world out of a deep recession. Instead, Obama has presented the issue and the need for a ‘new energy economy’ as a massive opportunity for the United States, rather than a cost.
For as long as many PR professionals can remember, ProfNet was their sole source of journalist requests for interviews and other information for their stories. No PR workday was complete without scanning several ProfNet emails each day, searching for requests relevant to their client. Things have changed.
Welcome to Wolfe Tracking, Cohn & Wolfe’s single, all-agency blog featuring observations, insights and ideas from a team of communications professionals across each practice and region in our global network. Like the wolf, the truth is elusive. But every one of our more than 25 bloggers is in dogged pursuit—and we are eager to share our experiences surveying this new media wilderness.
