• Who is responsible for content protection? A digital bill of rights for head-bangers, geniuses and spring breakers
    27th Mar 2009 | Posted by Greg Dvorken
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    There is a concern among content creators that the Internet does not have a safety net to protect their assets. By content creators, I’m talking about artists of all flavors - from Metallica protecting their extensive library of head-banging genius, to Bill Gates protecting his latest version of Windows, to a college kid’s first keg stand photos.

  • Diagnosing digital
    10th Mar 2009 | Posted by Rachelle Spero
    Rachelle Spero's picture

    There are many point-of-views (POV) on how pharmaceutical companies are engaging in digital and social media activities. One topic that is not discussed as frequently is how and where pharmaceutical companies should start when it comes to implementing a company-wide digital strategy that includes standard operating procedures and policies. 

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