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  • As social media expands, don't forget where the audience is
    26th Feb 2010 | Posted by Mike Manning
    Mike Manning's picture

    It’s getting difficult to stay on top of all the new social networking and digital communications platforms available today: Google Buzz, Foursquare, Posterous and Google Wave are seeking to match the more established communities like Facebook, Twitter and LinkedIn. It wasn’t always like this; new media channels didn’t just sprout up every week. To say it’s changed the daily activities of PR professionals over the past ten years is a drastic understatement.

  • Thinking about value
    12th Feb 2010 | Posted by Annie Longsworth
    Annie Longsworth's picture

    Last Friday, during my first weekend residency at the Presidio Graduate School’s executive MBA program, I went for a walk with Peter Warshall. We walked in a small group through the Presidio, stopping every few minutes to look at the land, the trees, the animals. We started in a spot I have passed literally hundreds of times – an intersection near my former gym, down from my (green) dry cleaner and on the way to the swimming pool where my kids have lessons every Saturday afternoon. 

  • Can new FTC regs protect PR’s stake in digital media?
    5th Feb 2010 | Posted by James J. Wells
    James J. Wells's picture

    My colleague Katherine Axt and I attended last week’s PRSA New York seminar, "Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond" where New York Attorney Michael Lasky walked us through the FTC’s updated guidelines concerning online Endorsements and Testimonials.

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