• Pointing a finger--at a solution
    30th Jun 2010 | Posted by Eric Litchfield
    Eric Litchfield's picture

    Much of the conversation in the communications industry around BP and the disaster in the Gulf has been fixed on the PR missteps the company, and its CEO, has made to make a tragic situation even worse. And while the list is long, and the response one that will be studied for decades to come, I’m sure everyone in the business would much prefer discussing a solution to the crisis. So with that in mind, I bring to you entrepreneurial mycologist, Paul Stamets.

  • Sustainability means many things to many people
    18th Jun 2010 | Posted by Tony Obregon
    Tony Obregon's picture

    It’s amazing how one’s perspective can change in just a few days. For me, it happened last week at the Sustainable Brands 2010 conference. The four-day conference attracted more than 700 business leaders, innovators, and mavericks committed to learning, developing, refining and implementing sustainable strategies in one way or another. Hearing about the many ways people are approaching sustainability expanded my view and validated its value as a business objective for companies.

  • What's so funny about sustainability?
    11th Jun 2010 | Posted by Eric Litchfield
    Eric Litchfield's picture

    At the end of a networking event last night at the Sustainable Brands conference, Annie Longsworth, Head of Cohn & Wolfe’s Sustainability Practice, held up a Flip camera and with a wry smile asked: “What’s funny about sustainability?” I wasn’t sure if it was the pressure of being filmed or if there just isn’t anything funny about it, but for a few uncomfortable seconds, I was stumped.

  • Social media in a regulated environment--panel insights
    3rd Jun 2010 | Posted by Chad Latz
    Chad Latz's picture

    Last month I had the pleasure of moderating a panel called “Something Regulated” hosted by Digital Somethings, Business Development Institute, and Pfizer. The panel consisted of a dynamic group of communicators responsible for driving social media in their organizations.

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