Brand Science Institute (BSI), a German think tank specializing in brand management, conducted a study to find out why most corporate social media projects fail. As part of its analysis, BSI surveyed 560+ marketers representing more than 50 brands. One prominent finding: 68% of the respondents had never heard of the 90-9-1 principle.
As an attendee and sponsor representative at BlogHer Food ’09, the she-blogger conference series’ sophisticated gourmet sister, I thought I was prepared for what to expect at BlogHer ’10.
If that’s a question that’s crossed your lips, then you’ve got a lot to learn about BlogHer and the ladies (and gentlemen!) who came out en masse for the two-day event in New York this year.
