• Brain Blink: Real cool replay
    14th Sep 2010 | Posted by Jeremy Baka
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    To target Gen Xers, Gatorade brought back two rival football teams to replay a 1993 high school game that ended in a 7-7 tie. Touted as "the ultimate battle" between rivalries, the game - and campaign - generated tons of attention and awards. What's hidden in your history that can be put to good use?  

  • The Yelp effect: are you a disruptive force?
    13th Sep 2010 | Posted by Theresa Bertrand
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    For anyone who has ever needed a solid recommendation for a local dermatologist, sushi joint, manicurist, or florist, chances are yelp.com has been consulted. That’s why I was eager to attend a recent luncheon hosted by the folks at the San Francisco PR Round Table, where the guest speaker was Vince Sollitto, Communications VP at Yelp, Inc., who spoke about the evolution of Yelp and the power of user-generated content.

  • No ordinary agency
    1st Sep 2010 | Posted by Jill Tannenbaum
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    Let me tell you a story. Sometime in the not-too-distant past, we set out to tackle what seemed an impossible task: differentiate our “large, global PR agency” from dozens of other PR, marketing and digital agencies all claiming to be different. “We have passionate people,” they cried. “We use cutting-edge digital tools,” they boasted. “We offer breakthrough creative concepts,” they bellowed. But so do we, we reasoned.

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