Donna Imperato

Ideas that matter

In her tenure as CEO of Cohn & Wolfe, Donna Imperato has guided the agency from revered boutique to a renowned international powerhouse admired for its uncompromising commitment to creativity. She remains an active, hands-on advisor to clients and still gets as energized by client work as she does leading the agency she adores. Street smart and boardroom savvy, Donna has made Cohn & Wolfe a magnet for great talent and brands looking for bold, breakthrough ideas.
 

Bold brand work

Over her 25-year career in communications, Donna has been a trusted advisor to many of the biggest brands in the world across a range of industries. From crisis communications to product launches to full-scale rebranding efforts, her expertise spans consumer and b-to-b products and services, pharmaceuticals and corporate communications. Donna has led some of the industry’s most daring work, including campaigns to destigmatize diseases and competitive blunting initiatives.
 

Career highlight

Under Donna’s leadership, Cohn & Wolfe has garnered industry accolades for client service, strategy, creativity and employee satisfaction. She has built the agency into a global leader with 55 offices in 34 countries and nurtured a client list that reads like a who’s who of industry leaders. She’s been named to PRWeek’s “Power List” (2008) and its “Top 40 Under 40” list (2000). In 2009, Donna was inducted into the PRNews Hall of Fame. She is a member of the Arthur W. Page Society and a board member of the Council of Public Relations Firms.