Julie Matic

Vice President
Digital Media Practice

Julie Matic is a Vice President in the Digital Media Practice at Cohn & Wolfe New York. Her career is rooted in developing integrated marketing campaigns that leverage social and digital media for the consumer packaged goods and consumer electronics industry.
 
Before joining Cohn & Wolfe, Julie was a digital leader at Porter Novelli where she managed the Procter & Gamble North America digital business on behalf of the Gillette brand. She was responsible for the development of Gillette’s social engagement strategies, digital marketing, online influencer and blogger relations, and oversaw the online community management program.
 
In 2010, she was the recipient of the “Practitioner Best Paper Award” by Corporate Communications International, for her white paper, “Mapping and Leveraging Influencers in Social Media to Shape Corporate Perceptions”, which focuses on influencer measurement.
 
Julie graduated with a Bachelor of Arts in International Business and Marketing from Drexel University.