Will only the pretty survive on Facebook Timeline?
20th Mar 2012 | Posted by Christianna Giordano Christianna Giordano's picture

It’s been an exciting time for both Facebook community managers and fans since the release of Facebook Timeline. Checking out brands’ latest additions to their timeline, new cover photos and company legends has become a new favorite pastime. I’m blown away by the creativity, amazing designs and layouts – but what does it mean for the future of engagement on Facebook?

Gocial? Soggle? How a social Google will (or won’t) work for brands
1st Feb 2012 | Posted by Christianna Giordano Christianna Giordano's picture

Google has changed the world again, or at least expects to, with the release of Search Your World.  What exactly IS Search Your World? Google describes the new feature as improved search results that include photos, posts and more from you and your friends. What does this mean for digital tactics?

What brands can learn about social media from Coco Chanel
22nd Dec 2011 | Posted by Christianna Giordano Christianna Giordano's picture

When Coco Chanel said, “Simplicity is the keynote of all true elegance”, I doubt anyone thought she was speaking about social media.  When pushing through the digital clutter, I think we all have wished, at one point, that brands would take a hint from Chanel and scale back.

HR & Social Media: Love or hate?
21st Nov 2011 | Posted by Christianna Giordano Christianna Giordano's picture

It is no longer a question that employers are checking you out on social networks - according to Media Bistro, 76% of employers check Facebook, Twitter (53%) and LinkedIn (48%) during the hiring process.  This isn’t always a bad thing, unless of course you do these five things, in which case, you’ll never get hired.
 
Although LinkedIn prides itself as “an Internet platform company focused on connecting the world’s professionals”, Facebook is actually where most employers read up on you. Even though LinkedIn experienced a 60% growth in users in 2011, more than 75% of employers check Facebook as a reference, less than half view your LinkedIn profile.

Do we really 'like' brands?
13th Oct 2011 | Posted by Christianna Giordano Christianna Giordano's picture

In a recent article, eMarketer reported that 54% of Facebook users do not want their newsfeeds to be flooded by messages from brands. Are Facebook’s newsfeed options the answer to this?
 
We can mark stories as ‘important’ and hide all posts by brands. This feature can determine how relationships between brands and fans continue after the coveted first ‘like’. These options are great, and I love that my newsfeed is a bit tidier now, but I’ve started to wonder, if I’m hiding all these brands’ content, why don’t I just ‘unlike’ them?

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