Google reduces Internet pollution and spam-laden search results
7th Mar 2011 | Posted by Tony Obregon Tony Obregon's picture

Recently, Google announced that it was cracking down on spam and low quality websites created for the mere purpose of building links and gaming SEO. The latest efforts to declutter the digital landscape offer an important opportunity for communicators.

 

Sustainability means many things to many people
18th Jun 2010 | Posted by Tony Obregon Tony Obregon's picture

It’s amazing how one’s perspective can change in just a few days. For me, it happened last week at the Sustainable Brands 2010 conference. The four-day conference attracted more than 700 business leaders, innovators, and mavericks committed to learning, developing, refining and implementing sustainable strategies in one way or another. Hearing about the many ways people are approaching sustainability expanded my view and validated its value as a business objective for companies.

White House blog marks huge shift in presidential communications
11th Feb 2009 | Posted by Tony Obregon Tony Obregon's picture

Coming off the heels of the most successful digital campaign in political history, President Barack Obama and his team are continuing their online communications with the launch of the official White House Blog. Macon Phillips, Director of New Media for the Obama administration, wrote the inaugural post on January 20 that emphasized communication, transparency and participation as the three guiding principles and priorities for all online media efforts from the team moving forward. 

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