Much of the conversation in the communications industry around BP and the disaster in the Gulf has been fixed on the PR missteps the company, and its CEO, has made to make a tragic situation even worse. And while the list is long, and the response one that will be studied for decades to come, I’m sure everyone in the business would much prefer discussing a solution to the crisis. So with that in mind, I bring to you entrepreneurial mycologist, Paul Stamets.

Despite all the attention being paid to economic concerns, healthcare reform, diplomatic stand-offs and everything else going on in the world, the environmental movement and efforts to combat climate change remain a priority with governments and people around the world. And sustainability remains a driving force in business, too, as many consumers remain devoted to green products and brands that commit to sustainable business practices.