Cohn & Wolfe : Wolfetracking Blog

14th Dec 2011 | Posted by Francesco Paciocco Francesco Paciocco's picture

After spending a couple months working in our Milan office, I thought it would be high time to provide some updates and social media usage trends on our friends from the Mediterranean Boot—Italy.

Italians are quite the social media butterflies with a recent study suggesting Italians send 200 tweets per minute, the number of Twitter users in Italy doubling over the past year to reach 2.4 million. On average, the country is very engaged in social media: Facebook has 93% penetration and 76% of Italians use social media platforms more than once a day.

Italy is walking, not running: Who owns Italian social media?

30th Sep 2011 | Posted by Francesco Paciocco Francesco Paciocco's picture

Besides Fashion Week, big things are happening in Milan. As an official partner of Milan Social Media Week, the Cohn & Wolfe Milan office got to work commissioning an original research study in collaboration with AstraRicerche (an Italian research firm) and the University of Udine to measure how companies operating in Italy approach social and digital media from a structural point of view.
By surveying more than 100 managers of small, medium and big companies operating in Italy, we wanted to study how companies are organizing themselves internally to meet the challenges of the digital age—what are the mean budgets, available resources and who calls the shots when approving plans are some of the questions we posed.

Brands are stories waiting to be told

22nd Feb 2011 | Posted by Francesco Paciocco Francesco Paciocco's picture

Brands are not immune to ups and downs—the stock market fluctuates, products succeed and fail, corporate scandals come and go. But, what remains a constant is our (consumers’) intrigue into “What will happen next?”

Brands are stories waiting to be told

22nd Feb 2011 | Posted by Francesco Paciocco Francesco Paciocco's picture

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5 Ways to Ensure Your Global Social Strategy is Done Right

15th Feb 2011 | Posted by Francesco Paciocco Francesco Paciocco's picture

In honor of Social Media Week 2011, I had the pleasure of attending an excellent event entitled “Social Media Around the World” hosted by Freddie Laker of SapientNitro—digital strategist, international man of mystery and all-around nice guy. You can read details from the event here.

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