• Commenting communities: welcome to the playground
    27th Apr 2009 | Posted by Lindsey Boyle
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    In a digital world where blogs are proliferating with a speed matched only by the growth of social networks, it should come as no surprise that the two entities are breeding a hybrid beast of interpersonal communication. 

  • Creative detour
    20th Apr 2009 | Posted by Jeremy Baka
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    During a detour around a traffic accident this weekend I discovered the problem with creativity. The guy in front of me decided that rather than crawling along on the main thoroughfare, he would zip down a side street. I watched as his car disappeared down the winding road.  In an instant, I was faced with a quandary: to follow or not to follow.  

  • Worship at the temple of ideas
    15th Apr 2009 | Posted by Steve Bonsignore
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    At times, we use the terms “media agnosticism,” “cross-channel creative” or “non-traditional” to convey the notion that ideas brought to the table by public relations need not be “standard” PR tactics. The concept is a good one and warrants repeating – particularly today. These catch phrases serve to articulate an even simpler truth – ideas rule.

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