Run away hit
Labor Day: a day to relax, have a cookout, and spend with family and friends. Unless, of course, you were hired by Nike to make Labor Day the biggest one-day running event in the world.
The “Nike + Human Race” was born to maintain Nike’s relevance within the running community and engage casual athletes to run together for a cause. We engaged all of C&W’s digital and social networking firepower, including daily digital running diaries, blog seedings and an online presence on running enthusiast websites. We also put boots on the ground in communities everywhere, reaching out to local running clubs, and launched a monstrous media outreach effort.
…born to maintain Nike’s relevance within the running community
Yeah, we were out of breath, but it worked. More than 800,000 people participated in the Nike + Human Race. And that’s not the only record we shattered: Nike’s Q1 footwear revenue increased by 19 percent – a company first.
