A landmark campaign
What began with the refurbishment of one remote roadside attraction culminated in a decade-long campaign that generated millions in revenue, snagged a prestigious national preservation award and inspired an invitation to meet the president at the White House. Not bad for a program launched with just $250,000.
The goal of the Hampton Save-a-Landmark program was to emotionally connect with the 75 percent of guests who arrive at Hampton hotels by car. Tapping into the patriotic and civic-minded mentality of Hampton guests, Cohn & Wolfe orchestrated a cross-country landmark refurbishment campaign that included everything from the World’s Tallest Santa Claus in Alaska to the oldest gas station on Route 66 to 100-year-old mission bells in California.
…emotionally connect with the 75 percent of guests who arrive at Hampton hotels.
To date, the program has preserved 55 landmarks and resulted in so many media impressions we quit counting.
