Palamida

What they asked us to do ...

Palamida is a specialist in open source vulnerability detection and intellectual property management. Cohn & Wolfe London was briefed to:

  • Introduce Palamida to the UK media

  • Build its profile and influence in the UK software/open source market

  • Increase understanding of the licensing and vulnerability issues associated with the use of open source software

 

What we did ...

Palamida is a highly-specialized company, operating in a fast-emerging sector. With no UK presence and a limited budget, the Cohn & Wolfe team devised a hard-working media relations program to maximize the resources and content available.

The agency identified a select group of influential media targets who were approached with Palamida storylines. The spokespeople, as experts in the open source industry, were introduced as valuable industry commentators. This included a series of 1:1 briefings conducted by Mark Tolliver, CEO, at the Open Source Meets Business Conference. The agency maintained media momentum through an ongoing issues-based PR campaign, including issues hijacking, features and byline article placements.
 

Our results ...

  • Solid relationships with top-10 trade titles

  • More than 20 pieces of coverage in first six months with national, trade and online publications, including Financial Times

  • Contributed to a tenfold increase in traffic to Palamida’s Web site