Digital

Besides Fashion Week, big things are happening in Milan. As an official partner of Milan Social Media Week, the Cohn & Wolfe Milan office got to work commissioning an original research study in collaboration with AstraRicerche (an Italian research firm) and the University of Udine to measure how companies operating in Italy approach social and digital media from a structural point of view.
By surveying more than 100 managers of small, medium and big companies operating in Italy, we wanted to study how companies are organizing themselves internally to meet the challenges of the digital age—what are the mean budgets, available resources and who calls the shots when approving plans are some of the questions we posed.

Tony Lederer is an international communications consultant with a particular focus on digital marketing and social media. He provides strategic counsel on how to build brands, generate consumer demand and build relationships with influencers online.
 
Over the course of his career, Tony has been at the cutting edge of technology and social media, and has worked with some of the biggest brands in the world. While living in London, he was part of the first international PR team appointed by Facebook to assist in the world wide launch, he managed EMEA corporate communications for Samsung, and global integrated corporate communications for HP.
 
He also has experience working directly with c-suite executives of new companies to define the brand proposition, launch, and build consumer demand. Notable examples include Virgin Digital Help, WhipCar and Playfish.
 
Tony’s work has won several awards, including the PRCA Best Technology Campaign in the UK in 2009, and the Holmes Report Silver Anvil SABRE Award for the best Technology Hardware campaign in the USA in 2010.
 
Tony was born in the USA, but grew up in Africa and Europe. He graduated with distinction from the London School of Economics and Political Science. He is an avid outdoorsmen and regularly skis, scuba dives, and runs.

In the last week, Facebook has made two announcements on new updates to the platform: the addition of the ‘subscribe button’ and the new ‘friend lists’.  These updates have spurred a series of questions around Facebook’s loyalty to its original mission and have made many ponder, “Is Facebook a copycat?”

Tyler has been a digital marketer for over twelve years, developing interactive and social media campaigns for consumers and professionals in healthcare, technology, travel, automotive, financial services and consumer packaged goods.  He has come up through leading agencies including Ruder Finn, Chandler Chicco Companies, and Y&R Advertising.   In his new role as Senior Vice President, Digital Media for Cohn & Wolfe, Tyler is working with clients to create strategies that generate buzz and build relationships with communities and influencers online.
 
In the past two years, Tyler has worked with several major pharma companies including Novartis and King Pharma.  For Novartis, he spearheaded social media initiatives for oncology and meningitis, and helped to launch Kareem Abdul Jabbar’s new role as spokesperson in support of their CML franchise. Other recent efforts include digital strategy for MemorialCare hospitals in Southern California, Jamaica tourism’s “Vibes” YouTube channel, and Facebook contests for JVC consumer electronics.  Tyler also co-created Ruder Finn’s “RF Relate” social media methodology, and helped to develop the Intent Index (www.intentindex.com) to measure users’ digital intents and behaviors.
 
Tyler is a regular speaker and panelist at social media industry events, an industry blog contributor, and a guest lecturer for NYU’s Graduate Program for Public Relations.  He also serves as Digital Strategist for The Resolution Project, a non-profit initiative dedicated to funding young entrepreneurs seeking to affect positive change in underserved communities around the world.  Beyond his love for all things digital, Tyler is also an avid singer/songwriter, and holds a Bachelor of Fine Arts from Illinois’ Millikin University. You can follow him on Twitter @typennock.