Sustainability

It used to be that “Better” was a rest stop on the way to “Best” – a stepping stone that received some polite applause for effort, but wasn’t really a reason to celebrate.

But in a world of broken ecosystems, financial meltdowns, outdated processes and rampant bad decision making, “Better” may not only be our reality – it may actually be our greatest hope and a rallying cry more motivating than “Best.”

From games of four square to an event-wide scavenger hunt, it was easy to see the theme of this year’s Sustainable Brands 2011 conference - “Play On” - resonate throughout the halls and breakout sessions. It became clear just how much sustainability is a team sport. For example, a Chief Sustainability Officer cannot make a difference without the buy-in of the company’s Chief Executive Officer. A maker of a greener shampoo bottle must also look to consumers and water suppliers when assessing the environmental impact the product has with regards to water consumption and reuse. And sustainability initiatives are much more effective when less traditional, cross-functional relationships are developed between consumers and brands or NGOs and corporate governance, for instance.

The Green Brands study, one of the largest global consumer surveys of green brands and corporate environmental responsibility, explores consumer attitudes and perceptions towards green issues. This year's study is the largest yet, surveying over 9,000 people in eight countries and ranking more than 370 brands.

San Francisco – December 7, 2010 – Cohn & Wolfe announced today that its Global Sustainability Practice added AngelPoints and Priority GreenPark to its growing international roster. Representing initiatives in corporate social responsibility and sustainability software, and electric car parking services, the two new clients demonstrate the practice’s strategy of growth through B2B and consumer initiatives.