Build the right internal team to manage digital
16th Oct 2009
In a PRWeek Op-Ed, Cohn & Wolfe Digital encourages companies to establish a cross-functional digital council to centralize the ongoing management and deployment of its strategy, policies, standards and ongoing digital training.
A digital council would enable a company to “digitize” the mindset – and skillset – of their people empowering them to effectively execute the company’s overall vision and strategy. The piece goes on explain how a digital council should operate:
• Appoint Digital Leadership
• Define the Landscape
• Legal Guidance
• Establish Roles and Responsibilities
• Understand the Company Vision and Social Media Stategy
• Benchmark and Measure
The ongoing collaboration of a digital council in managing the company's digital knowledge-base will help ensure that the organization is on the pulse of the rapidly evolving social media environment, and potentially ahead of its competition.
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