How do you best incorporate offline experiences into social media strategy?
13th May 2010
In this PRWeek Master Class from May 2010, Chad Latz, Cohn & Wolfe's Global Digital Media Practice Leader, explains that for marketers interested in leveraging the growing trend of location-based social media platforms, it’s important to think about the relationship between online and offline as a virtuous cycle each with the opportunity to drive behavior in the other.
Says Chad: Brands must take into account what makes social truly social, both online and offline, and use these insights to create complete experiences for consumers.
