Personality and authenticity
14th Sep 2011
In this essay written for PRWeek, Ros Hunt, Managing Director of Corporate Affairs, talks about PR professionals avoiding the use of corporate speak when engaging with their audiences.
The post-recession era has been characterized by intense scrutiny of corporations by government, NGOs and the media.
The world is on high alert for any suspected misdemeanor, be it greed (the banks), environmental damage (BP) or dubious practices (News International). In this digital age, every customer has a public voice with which to alert others to corporate misbehavior.
But has the response of corporate PR professionals to this increased pressure been effective?
Click below to download a pdf of the full PRWeek article.
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