What kind of research should be done before the launch of a new product?
6th Nov 2009
In this PRWeek Master Class response, Lynn Fisher, Director of Brand Planning & Evaluation, details how research enables the purpose-driven creativity that’s so essential to a new product launch. In the essay, Lynn explains that effective launch communications are developed by recognizing that it’s not only what you say, but also how your audience sees, hears, translates, and talks about it. Lynn details how to:
- pinpoint the “bulls-eye” of your communications
- explore an audience's “adoption style”
Ultimately, a well-researched product has a great chance for success, but only with a well-researched, and consequently, creative communications program can it really break through.
