Cohn & Wolfe wins multiple SABRE Awards

New York – May 12, 2009 – Cohn & Wolfe, a leading global public relations agency, and its clients were awarded three prestigious Gold SABRE awards and one Bronze Certificate of Excellence at this year’s North American SABRE Awards dinner.  Administered by the Holmes Report, The SABRE Awards recognize public relations programs that demonstrate the highest standards of innovation, integrity and effectiveness.   

Cohn & Wolfe’s winning campaigns were: 

GOLD AWARD

COMMUNITY RELATIONS
A Community Call to Arms: The “Payless Gives Shoes 4 Kids” $1 Million Holiday Shoes Gifting Program
Payless ShoeSource with Cohn & Wolfe (New York)

SPECIAL EVENT (MORE THAN 7 DAYS)
“Home is Where the HDTV Is: Panasonic Teaches American Families About Living In HD”
Panasonic with Cohn & Wolfe (New York)

SOCIAL MARKETING
Save the Leopard Frog: It Can Be Easy to Be Green
Credit Valley Conservation with Cohn & Wolfe (Toronto)

BRONZE AWARD

BLOG – CERTIFICATE OF EXCELLENCE
Red Lobster Connects with Consumers Through Chef’s Blog
Red Lobster with Cohn & Wolfe

The Payless ShoeSource program delivered $1 million dollars worth of footwear to children of families in need during the 2008 holiday season.  Cohn & Wolfe helped maximize community impact with a PR campaign that connected Payless to a network of non-profit partners in all 50 states and the District of Columbia.

The Panasonic “Living In HD” program, now in its third year, was created to demonstrate how High Definition (HD) technology can get families to spend more quality time together. Cohn & Wolfe’s program consisted of traditional media, digital and social media outreach and community events, including a nationwide interactive mobile truck tour, that drove hundreds of thousands of consumers to test Panasonic’s HD technologies and apply to become a Living in HD family.

Cohn & Wolfe Toronto’s “Save the Leopard” campaign helped the Credit Valley Conservation engage local residents in the protection of local waterways, plants and animals. The leopard frog, an indicator species for the local environment, was the focus of an integrated campaign including advertising, direct marketing and media outreach that communicated how modifying household behaviors could help protect the environment.

For Red Lobster, Cohn & Wolfe helped the seafood franchise develop a Chef’s Blog in conjunction with a new, interactive website designed to enhance consumer engagement and Red Lobster’s culinary credibility. In the blog, executive chefs answer recipe requests and cooking questions, demystify fresh seafood recipes, discuss the inspiration behind favorite Red Lobster recipes, and host videocasts featuring fresh seafood tips and how-to preparations.

About Cohn & Wolfe
Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence. 

Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP (NASDAQ: WPPGY), one of the world's largest communications services group.
 

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Contact:   
Eric Litchfield
212-537-8145
eric.litchfield@cohnwolfe.com