Build the Right Internal Team to Manage Digital
In a PRWeek Op-Ed, Rachelle Spero, EVP of Cohn & Wolfe Digital Media, encourages companies to establish a cross-functional digital council to centralize the ongoing management and deployment of its strategy, policies, standards and ongoing digital training.
A digital council, she says, would enable a company to “digitize” the mindset – and skillset – of their people empowering them to effectively execute the company’s overall vision and strategy. The piece goes on explain how a digital council should operate:
- Appoint Digital Leadership
- Define the Landscape
- Legal Guidance
- Establish Roles and Responsibilities
- Understand the Company Vision and Social Media Stategy
- Benchmark and Measure
The ongoing collaboration of a digital council in managing the company's digital knowledge-base will help ensure that the organization is on the pulse of the rapidly evolving social media environment, and potentially ahead of its competition.
Article:
