Brain Blink: Prediction - you will read this

British performer Derren Brown denounces those who claim he has psychic or paranormal abilities. Brown swears his communication skills involve nothing more than psychology, suggestion and a bit of showmanship. He says he influences his key target audiences with carefully orchestrated visual and verbal cues and communication. Sound familiar?

In his popular YouTube video, Brown appears to predict and influence the thoughts of two ad guys simply by using subtle prompts and images, proving once again that you don't always need a big idea to cause a big reaction. (See how Brown does it at the end of the video.)

Idea: When developing programs, don't get so caught up in the big idea that you forget about the little ideas. Remember: simple, supporting concepts can have just as much impact and influence as the big-budget ideas – maybe even more.

(Special thanks to Thomas Cremese, C&W/Paris)

A Brain Blinks is a bite-sized, but always bold, insight, idea or new perspective into the creative process that for years were enjoyed only within Cohn & Wolfe, but have now been made public for the world to see and draw inspiration from. They are our contribution to the people, places and things that continue to inspire us every day.