GCI London
Public Relations
Making sense of digital media at Internet Marketing Masterclass
December 3rd, 2007 | One Comment
Just before I went on holiday (which explains the lack of activity on this blog) I gave a talk at Internet Marketing Materclass organised by Fresh Business Thinking which is a great organisation that provides a wealth of business advice and networking opportunities particularly for small and medium sized businesses.
Organiser John Straw, CEO of Disrupted Horizons, and SEO king really opened people’s eyes to the importance of online search and the growing power of Google. John shared a thought provoking film on what the future might hold which I recomend you watch at AlbinoBlackSheep.
I shared some thoughts on how businesses can embrace the rapid pace of change and connect with audiences online by taking a grounded approach to developing a digital media strategy.
Brands face a tough task managing their reputations as more fragmented media sources are created, further eroding traditional mass media channels in favour of digitally-empowered peer-to-peer communications. Ofcom research suggests that the Internet has a substitution effect on all forms of traditional media. As a result of this shift, the activity which has suffered most is TV viewing – with 18 per cent saying they watch less.
The talk generated some interesting discussion and I met some great businesses who very investing in online marketing ranging from recruitment consultants and insurance brokers to toy inventors. You can read the full article in the conference White Paper.
Very interesting point looking at the Ofcom figures - significantly less TV being watched by the internet generation. Watch out for those silver surfers!!