November 3rd, 2007 | No Comments
Tamar Weinberg makes a good point about investing time in getting to know the online communities that you are trying to reach.
It’s not possible to go this deep with everyone so the secret is to prioritize your audiences, rank the influencers and then build a scaleable PR programme based on this customer insight. At GCI Digital Media we’ve developed a methodology for identifying digital influencers that can be replicated across any industry whether it is commercial property or fashion. The results can be surprising and often what starts as an online initiative can quickly influence off-line activity. In fact, fully integrated communications is where we’re trying to get to.